To give credit where it’s due, Buttry does attempt to offer what actually qualifies as evidence of his position.
He provides an anecdote from a paywall at a “small regional daily” that has garnered fewer than 300 subscribers in its first few months. Okay. But we’re not told anything about this paywall. Is it a hard and fast one like the Times of London? Is it a meter? How expensive is it? How good or bad is the paper it’s trying to sell?
If you want this anecdote to mean anything, much less disprove that newspapers “gain additional revenue through subscriptions and lose little if anything in digital ads” with modern paywalls, as I wrote, then you have to know all of these questions and more.
But hey, it’s a start.
(2:08 p.m. I added “modern” to paywall in the sixth paragraph above)
— Further reading:
Anti-paywall dead-enders: Why worry about evidence when you can argue against straw men?
Owens’s straw man army. A commentator takes 10 swings at paywalls, and misses each time