Hey, if that’s your strategy, zei gezunt. But I’d say it’s more plausible that a sex offender will move into the Journal News executive suite than the paper will win readers with stories like this:

Motorcyclists shine light on Hearts Alike


Mt. Kisco gears up for annual Sales Days

On the other hand:

Cops: Mahopac man, upset at kids on bikes, exposes himself to parents

Now that’s something to Twitter about.

The point is, bombarding readers with local trivia has been tried before by countless news bureaucrats down through the ages. It doesn’t work.

Second, this is just a guess, but blogging about it won’t help either.

Third, and as an aside, if these reporters were already working for you, what do you expect to learn about them from an application process?

Fourth, renaming the newsroom an “information center” and calling beats “topics”—that’s just pitiful.

Fifth, Carr’s rationalization for this costly and demoralizing maneuvering by is a non-sequitur. Yes, advertising is off 30 percent in a year. But the fact that the “highly evolved” Website accounts for 20 percent of the traffic there, “four times higher than the industry average,” according to some analyst nobody ever heard of, does not mean there’s any money in any of this.

The money’s still in print.

And nobody knows how to support a newsroom of any significant size with online content, let alone by blogging or media socializing.

Everyone wants to try it every way but the hard way. How about just putting out a great local news report and going from there?

Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014).

Follow Dean on Twitter: @deanstarkman.