The glib denials that have served him so well for so many years aren’t working anymore—not with all we now know. This is someone who testified last week that “I’ve never asked a prime minister for anything.” This is someone who puts forward the idea that his company’s own internal investigation is legit and pretends that he doesn’t have a well documented history of manipulating these puppet panels.

The denials and obfuscations would be pathological if they weren’t so transparently the result of conscious decisions. Rupert Murdoch is in survivor mode, and with defenses like these, he’s in more trouble than we thought. And more is yet to come.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.