Edmiston, for his part, says he doesn’t know how he and his firm were selected but says he only dealt with Saporito and another editor, and not his wife.

He says the feature had “zero” impact in terms of winning new business. He adds: “The only thing press gets us is more press.”

Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014).

Follow Dean on Twitter: @deanstarkman.