The next paragraph then mischaracterizes Broussard:
The insurance industry has won a few of these legal skirmishes. But that changed last month when a judge told State Farm to pay a Mississippi couple a $232,000 claim and a jury awarded $2.5 million in punitive damages (since reduced by a judge to $1 million). State Farm is the nation’s largest home insurer and has already paid $1.1 billion in Katrina claims in Mississippi alone. But the company looked at hundreds of other pending suits, did the math, and threw itself on the mercy of Mr. Hood. State Farm agreed to re-open 35,000 claims it had already settled and to pay at least $50 million more. The insurer also agree to hand over $80 million to some 640 households represented by tort kingpin Dickie Scruggs.
Hood believes, among other things, that a storm surge is covered. It is fine to disagree. But, again, the main insurance disputes, including the case cited by the Journal as well as all criminal probes, are not about getting insurers to cover flood damage. Whatever one’s ideological orientation (and leave it to the Journal editorial board to politicize the weather), employing falsehood in the service of whatever argument you want to make about the agonies suffered by a few corporate actors at the hands of evil tort lawyers and demagoguing politicians is unacceptable. Fix the error.
The New York Times isn’t exempt, as here in a January story, which says State Farm needing to solve a “public relations headache” by settling after Broussard.
While State Farm and the other insurers may have had some strong legal arguments, they have been widely perceived as insensitive. In many cases, residents whose houses were reduced to concrete slab foundations received just a few thousand dollars in payments. Some received nothing.(2)
State Farm’s headache was legal, factual and contractual. Its own witness sunk it. It knew wind damaged the house and denied the claim anyway. It had some of the world’s most expensive Wall Street lawyers, Skadden, Arps, Slate, Meagher & Flom, and still lost. That’s why it settled. Allstate has the same headaches, after a federal jury in New Orleans in April found the company acted in bad faith in denying a wind claim.
I know why insurers cheat. I confess I do not know why business journalists go along with it.
And a word about wind. Wind is a reason there is insurance. It is an event in the anticipation of which prudent homeowners buy homeowners’ policies at all. Wind, with fire, is why State Farm and Allstate by themselves collected $20 billion—that’s with a “b”—in homeowners premiums in 2005 alone (an astonishing 21 percent of which went to pay for commissions for agents and other selling expenses. Don’t take my word for it. That’s the insurance industry talking).
Anyone curious about the Great Windless Hurricane of 2005, even today, need only go to nola.com, and type “Rebecca Mowbray” in the search box. Those curious about what happened in Southern Mississippi—true, WSJ editorialists, those people don’t count, but let’s act like they do for the sake of argument—can go to sunherald.com, and search under “Anita Lee.” I will have more on those two remarkable reporters in another column.
Despite everything, however, The Audit remains confident that excellence in business journalism is possible, even in Manhattan. As proof, The New York Times weighed in with a post-Katrina story that recognizes the simple reality that insurance is Topic A in any discussion of the post-Katrina gulf, or is at least a close second to governmental failure.
Insurance companies may have paid out $11 billion to Louisianians in the two years since Hurricane Katrina, but they have also become a new villain in the tales people tell about the slow recovery here. Every neighborhood is full of horror stories about companies that reneged on their promises, offered only pennies on the dollar in settlements, dribbled out payments, deliberately underestimated the costs of repairs, dropped longtime customers and sharply increased the price of coverage.And it is not just talk.
The story goes to cite lawsuits (6,600 in New Orleans federal court, thousands more in state courts) and complaints and phone calls to the state insurance department (4,700 in 2006, 20,000, a month after the storm):
I have plenty of quibbles with this generally excellent Times piece. There should be a moratorium, for instance, on the use of this statistic:
Industry spokesmen say that most homeowners are satisfied and that 99 percent of homeowners’ claims have been settled.
Even the insurance industry will admit that “settled” means closed unilaterally by insurers. It does not remotely imply that anyone is happy.
The story misses evidence of widespread insurer misconduct, evidence filed among court documents. What is more, it is evidence that federal courts have already found to be true. If we don’t believe judges and juries, why have them?
But insurance is well-funded, PR-savvy, purposely convoluted, singularly untransparent, and virtually unregulated in terms of market conduct. It is a difficult assignment. And the Times story does reflect, for a national audience, the fact that across the political spectrum in the gulf, insurance is considered a, and even perhaps the, major roadblock to post-Katrina recovery.
One outfit that needs no help from me is, however, is unheralded Bloomberg Markets Magazine, which this month has weighed in with an important contribution to the debate.
Note the unhedged, matter-of -fact, three-word headline:
The Insurance Hoax
How’s that for clear? But just in case you missed the point, here is the subhead. I will add emphasis:
Property insurers use secret tactics to cheat customers out of payments—as profits break records.
This is not Mother Jones here, just a mainstream business news outlet, albeit one that does not seem to believe that we are living in the best of all possible worlds.





The Persian Hitler is coming to your University and you have nothing to say about it?
Posted by Dan
on Thu 20 Sep 2007 at 09:17 PM
Dean, it is highly interesting that you celebrate the Bloomberg Markets story, “The Insurance Hoax,” which at its best is a point of view rather than news and then you castigate news reporters with reputable publications who dare to tell both sides of the story.
I’m not sure if this is intended to shine light on an article for which you admittedly were a source, intended to show a preference for opinion over news, or intended to approve the unquestioning acceptance of information provided by a well-funded trial bar as fact.
In the spirit of trying to set the record straight, or at least provide another side of the story, let me offer up a few observations:
BROUSSARD, KATRINA & STORM SURGE
Despite your unequivocal assertion, it has never been State Farm’s position that Hurricane Katrina failed to cause wind damage. Quite the contrary, before any cases went to court we had paid out more than $3 billion in Hurricane Katrina claims and many of those cases involved payment for wind damage.
In the Broussard case, you call out part of a judicial opinion in attempt to make a point, yet you ignore the broader context and fail to point out that the case is still on appeal and that what is at issue is to what degree an insurance company is liable even when the “evidence is overwhelming impact that when the flood reached the Broussard property it was sufficient in force and duration to destroy the dwelling regardless of…wind” (Judge L.T. Senter’s words in quote, not mine). State Farm believes the judge’s ruling is inconsistent with the evidence presented at trial, the insurance contract that was in force, precedence and Mississippi law.
In the Broussard case, Dr. Kurt Gurley, a wind expert, testified that it was his opinion the plaintiffs’ home was destroyed by water and surge. Dr. Gurley testified that there was no physical evidence to support the plaintiffs’ theory that a tornado or hurricane winds destroyed the plaintiffs’ entire home. He said winds in the region were insufficient to entirely destroy any home and that there was a 75 percent probability that zero to 35 percent of the Broussard home’s shingles might have been damaged by wind. Dr. Gurley explained that he arrived at his conclusions by looking at official wind readings, applying scientifically accepted formulas to those readings, reviewing photos and inspecting the Broussards' home site.
Dr. Robert Dean, an expert on storm surge, testified that the structural damage to the plaintiffs’ home was caused by water and surge. He testified that the force of water was far stronger than the force of wind during Hurricane Katrina. In fact, Dr. Dean said the force of water on the Broussards' home was likely equivalent to a 520 mph wind.
Interestingly, Mr.Broussard said he never purchased flood insurance, yet admitted that his home received enough damage from water during Hurricane Camille that it had to be gutted and the interior rebuilt. He also said his home sustained very little, if any, wind damage from Hurricanes Camille, Frederick and George.
2005 PROFITS
The amount of profits is irrelevant to the issue of whether a company is required to pay a claim. Payment is dictated by the covered perils in the contract and the amount of coverage paid for.
But the discussion of profits is even more circumspect, when you realize that the profits State Farm reports, collects, saves and invests come from all lines of business (auto insurance, life insurance, mutual funds, State Farm bank, among others) in all states and Canada; not just from homeowners insurance.
Further, just like baseball, insurance is a cyclical business. (The White Sox – 2005 World Series Champs - as of this writing have the second-worst record in the Majors.) Regardless of whether profits are up or down, our customers expect us to remain solvent, and able to pay covered claims when they happen, and where ever they happen.
Just five years ago, we experienced record-breaking losses. It didn’t fit within the context of your piece (or the Bloomberg piece), so you didn’t mention it. We have to experience years like 2005 in order to balance years like 2000, 2001 and 2002, where we lost billions.
THE MEDIA
Beyond the inaccuracies in your piece, there are many inaccuracies and misrepresentations in the journalism you choose to glorify. The Bloomberg Markets story was rife with errors too numerous for me to fully reference here, but offer you a link to a letter I sent to the article’s editor(http://www.statefarm.com/about/media/bloomberg.asp), as well as one sent by Dr. Robert Hartwig of the Insurance Information Institute (http://www.statefarm.com/about/media/bloomberg_letter.asp). As you accuse other journalists of bias, you laud a piece that fails to report easily accessible data.
We see this infraction repeated in your piece when you reference that, “Brian Ross and ABC News have done groundbreaking work on two former insurance executives…” Dig a little deeper Dean. The two former insurance executives are two former independent insurance adjusters. A fact that’s been reported repeatedly and accurately by the same media you castigate for inaccuracies. You also fail to cite that these same informants are currently being sued by their former employer in federal court for stealing documents and not living up to their agreements with their employer.
CONCLUSION
What your observations do prove is that selective use of information, not making an unbiased effort to get both sides of a story and a failure to check facts are still the bane of modern journalism.
Hurricane Katrina was a horrific event. It caused suffering among hundreds of thousands people. Sensationalizing it or the response of insurance companies as told by aggrieved parties and trial lawyers in a handful of stories does not help recovery efforts nor provide insights as to what we all can learn from what transpired.
The facts from my perspective are that Hurricane Katrina was an unprecedented catastrophe. There were mistakes made, but where there were mistakes made by us we tried to right them. We did everything to live up to our agreements and more. We brought thousands of State Farm people into the region to pay claims, not deny them. We also have done our best to help respond to the challenges afterwards through community development efforts, support for Habitat for Humanity and the Red Cross, and major contributions to educational efforts.
As a mutual company, we do not have shareholders. We, instead, have built our company and its number one position in the industry on the principle of serving customers. That is probably why in 2006, the year after Katrina, we grew our business in Mississippi. That’s right, we added policyholders. And many of those who came to us from other carriers told us they were doing so because of the way we handled the claims of their friends and neighbors. Of course, that story never gets told.
Posted by Mike Fernandez
on Thu 27 Sep 2007 at 03:30 PM
Mike,
You are right about the article's glaring omissions. For example, it fails to point out that Alexis "Leki" King,one of State Farm's Mississippi claims managers, has hired a criminal defense lawyer and plead her fifth amendment right against self-incrimination in every case where she is asked about State Farm's role in defrauding policy holders, or her role in ordering Engineers to change their reports.
The fact of the matter is that Statefarm is a crooked company that epitomizes capitalism gone astray. They have put self-interest and profits over basic human decency.
Posted by nolahero
on Thu 8 Nov 2007 at 06:47 AM