And if you don’t think any of this matters, it is safe to say that you have not spent much time recently in Hancock, Harrison, and Jackson counties in Mississippi, or New Orleans, Plaquemines, St. Tammany, and St. Bernard parishes in Louisiana.

Either that or you are a heartless bastard.

Oh, and you might also think that Gulf-coast insurance claimants are: 1. Illiterate. 2. Litigious. 3. Devious. 4. John Kerry voters. 5. Unable to understand the nature of a contract. 6. Something-for-nothing welfare cases and/or rich people fussing about second homes. 7. Not still living in FEMA trailers, inside of which one cannot properly swing a dead cat.

You would be wrong about that, too.

Further, you might think that the presiding judge in the federal court for the Southern District of Mississippi, L.T. Senter, is a hack; that the Mississippi bar—on both sides—is unsophisticated; that Louisiana and Mississippi juries are runaways; that because 98 percent of Katrina-related claims are settled, by definition, 98 percent of claimants, or even 1 percent, are happy.

You would be wrong on all counts, but it wouldn’t be your fault.

Let’s look at a story from last November, which I cite not because it’s particularly bad—it’s actually good—but because on its way to making an interesting point about a big shift in Allstate’s strategy, it swallows whole assumptions I find bogus. First, the headline (emphasis mine):

Risk and Reward:

Hurricane Losses Prompt Allstate
to Pursue New Path.

Cutting Coverage on Coast,
It Eyes Big Opportunity to Insure Boomers’ Lives
– Challenges of a Personal Pitch[1]

Now this paragraph:

On the housing front, Messrs. (Edward) Liddy and (Thomas) Wilson (the former and current CEO) say Allstate has little choice but to pare exposure to disaster-related losses and look for growth in other areas. The company is one of the top five home insurers in all 15 states curving along the U.S. coastline from Texas to Rhode Island, according to A.M. Best Co., a ratings service. It lost $1.55 billion in the third quarter of last year, largely due to the storms. Mr. Liddy’s annual cash bonus, which is tied to Allstate’s results, fell to $538,351 last year from nearly $3.7 million in 2004.

Audit Fans, Allstate posted a loss in the quarter, but—as the following paragraph tells us—did not suffer a loss for the year, the worst “loss” year in the history of insurance. (Why do I keep putting quote marks around “loss”? Bear with me.) In fact, it posted a healthy profit.

Note out how this is framed:

Allstate’s revenues have been climbing steadily in recent years, from $28.87 billion in 2001 to $35.38 billion in 2005. But its net income has fluctuated, climbing from $1.16 billion in 2001 to $3.18 billion in 2004, but dropping to $1.77 billion last year. This year, the industry is on track to report record profits, in large measure because of a hurricane-free storm season.

Net income has fluctuated? I don’t mean to be smart, but of course it fluctuated. Allstate is an i-n-s-u-r-a-n-c-e company. It spreads risk—over time, over geography, over different lines of insurance. Insurance is supposed to be risky. To give a little perspective, Allstate’s horrible net income is about what Dow Jones & Co., this particular paper’s publisher, posted in revenue last year. DJ’s 2006 operating income was $106 million. Allstate’s CEO, Liddy, made a third of that recently all by himself by selling some of his Allstate shares.

This is a bad year?

Investors aren’t fooled. Go to Yahoo Finance, type in ALL, Allstate’s stock symbol, and compare the stock’s performance to the S&P 500 over five years. And, by the way, the S&P did just fine during the period.

And what if, as a federal court in New Orleans has now found, at least some profits are coming out of claims denied improperly and in bad faith?

And listen, if you’re going to mention that the industry is on track to report record profits in 2006, you should at least mention when the previous record was set: 2005, the year of Katrina.

Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014).

Follow Dean on Twitter: @deanstarkman.