On the downside, better context is needed. A graphic says 70,000 people get sick a year, most not seriously. Is that good or bad, and compared to what? It seems like a significant omission.

At the same time, this story, at 4,800 words, is too long. Another write-through would have tightened it considerably, I have no doubt. Less is more. Don’t give anti-long-form-investigations forces any ammunition, I say.

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Dean Starkman Dean Starkman runs The Audit, CJR's business section, and is the author of The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Journalism (Columbia University Press, January 2014). Follow Dean on Twitter: @deanstarkman.