Jack Shafer agrees with Carr over at Slate, and makes the point that something like what he’s calling for already exists in the form of Amazon’s Kindle, which charges anywhere from $6 to $14 a month for newspaper subscriptions and the NYT’s Times Reader which costs $15 a month. He loves Times Reader, hates the Kindle and calls for a collaboration by newspaper companies to create a new platform more like the Times Reader, which he says, like iTunes, sends the message: “This isn’t the Web, dude. This isn’t free. You’re going to have to pay.”

Somebody’s going to have to.

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.