But the Baltimore study, Rosenstiel tells me, is the only one to trace the information back to its original source, and the source is legacy news organizations.
A final word from Alan:
I agree that newspapers have influence that goes beyond their own brands, but they always did, being to this day the primary source of most broadcast news reports. Because the audiences of both newspapers and broadcasters have been fragmented in the digital era, none of them have the market share, mindshare or commercial power that they had prior to the arrival of the Net.
Listen, the fact that the overwhelming amount of actual new information originates from desiccated newspaper newsrooms is decidedly not good news for anyone.
As a measure, the 2010 Baltimore study also found that the “trigger” for stories—precisely who set the news agenda, as it were—was the government (62 percent of the stories).
But that’s a separate question.
If I’m right that newspapers’ audience is growing, not shrinking, and if the Pew study is at all representative, then newspapers and legacy news organizations still underpin the news-eco system.
This is worth recognizing for its own sake. Another question becomes what can local newspapers do to bring their commercial power and mind and market share into closer alignment with their influence?