Sometimes the best stories are sitting there in plain sight, as Harvard’s Doc Searls says:

It’s pretty freaking amazing — and amazingly freaky, when you dig down to the business assumptions behind it…

Most people don’t know how much they’re being followed, and I think what the Journal’s doing here really does mark a turning point.

As Searls notes, there’s a whole slew of sidebars accompanying the main WSJ piece, which was itself sort of split between A1 and the Weekend Journal cover. Today’s installment shows Microsoft crippling a planned privacy feature in its latest version of Internet Explorer.

The reason? Ad money.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.