The Journal does give us some numbers down in the story on how a company’s costs might increase:

Martin O’Dowd estimates a pending 36-cent increase in the minimum wage in Florida to $7.67 an hour will add up to more than $1 million in annual operating expenses for the 30 Hurricane Grill & Wings restaurants outlets he owns there.

But even this isn’t worth much without context. How much are the company’s overall operating expenses? What’s its profit? Does it expect to pass on higher labor costs to customers via slightly higher menu prices? We’re not told.

There’s also no context here about how low the minimum wage has gotten. Back in the 1960s, the minimum wage was about $10.41 an hour, or 44 percent more than it is now, and the economy was good. The highest minimum wage in the country today is in San Francisco, an astronomically expensive city, where it’s $9.92 an hour ($10.24 next month).

I don’t mean to imply that the story is all bad. If you make it that far, the Journal’s kicker is nice, for instance:

Initially, he paid some plant workers the lowest wages possible. But when he later decided to give out raises that exceeded the minimum required, he says he gained a more loyal work force. Today his lowest-paid staffers earn $11 an hour. The minimum hourly wage that employers must pay in Montana will rise 30 cents to $7.65 next month. “Our turnover dramatically reduced and the engagement level from our employees rose,” he says.

But framing matters, as does context, particularly when quoting astroturf shops.

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.