To download the complete version of "The Story So Far: What We Know About the Business of Digital Journalism," a new report on digital news economics from the Columbia University Graduate School of Journalism, click here.

New Users, New Revenue: Alternative Ways to Make Money

Media companies that successfully make the transition to the digital world are developing new businesses and twists on old ones. These include selling marketing services to advertisers, beating Craigslist at its own game, and broadening their sales beyond their own sites.

• Companies discussed: Houston Chronicle, News, McClatchy, Izea, Groupon, The Atlantic, Facebook

Chapter Nine

Managing Digital: Audience, Data, and Dollars

Every digital news organization faces relentless competition; some do better than others through high-quality management. Because digital news products are in a state of flux, it is critical for news companies to understand data and respond quickly. Hiring and compensation of journalists have been made more complicated as metrics have entered the picture. Some media companies are developing programs to encourage advertisers and marketers to contribute content directly in ways that wouldn’t have been countenanced in the past.

• Companies discussed: The Huffington Post, AOL, CNNMoney, LIN Media, Forbes, Tumblr, GQ

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Acknowledgements and Credits

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Bill Grueskin, Ava Seave, and Lucas Graves are the co-authors of "The Story so Far: What We Know About the Business of Digital Journalism." Grueskin is dean of academic affairs at the Columbia University Graduate School of Journalism. Seave is a principal of Quantum Media, a NYC-based consulting firm. Graves is a PhD candidate in communications at Columbia University. For further biographical details, click here.