Every digital news organization faces relentless competition; some do better than others through high-quality management. Because digital news products are in a state of flux, it is critical for news companies to understand data and respond quickly. Hiring and compensation of journalists have been made more complicated as metrics have entered the picture. Some media companies are developing programs to encourage advertisers and marketers to contribute content directly in ways that wouldn’t have been countenanced in the past.
• Companies discussed: The Huffington Post, AOL, CNNMoney, LIN Media, Forbes, Tumblr, GQ
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