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The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

The Story So Far: What We Know About the Business of Digital Journalism (PDF) Introduction Chapter One News From... More

Introduction

The story so far: what we know about the business of digital journalism

Few news organizations can match the setting of The Miami Herald. The paper’s headquarters is perched on the edge... More

Chapter One: News From Everywhere

The economics of digital journalism

In early 2005, a researcher at the Poynter Institute published a column that was instantaneously read and—by many—misunderstood. Rick... More

Chapter Two: Traffic Patterns

Why big audiences aren’t always profitable

At first glance, the numbers don’t seem to add up: The New York Times has more than 30 million... More

Chapter Three: Local and Niche Sites

The advantages of being small

TBD.com went out with a whimper, not a bang. In February 2011, just six months after going live, the... More

Chapter Four: The New New Media

Mobile, video, and other emerging platforms

News organizations can be forgiven for feeling that they’re in an endless cycle of Whac-A-Mole. They’ve had fifteen years... More

Chapter Five: Paywalls

The price tag for information

Information wants to be free. Information also wants to be expensive. Information wants to be free because it has... More

Chapter Six: Aggregation

‘Shameless’—and essential

A group of middle school students at Brooklyn’s Urban Assembly Academy of Arts and Letters got a special treat... More

Chapter Seven: Dollars and Dimes

The new costs of doing business

Journalism is expensive and good journalism especially so, but the newsroom usually is not the costliest part of running... More

Chapter Eight: New Users, New Revenue

Alternative ways to make money

“The basic point about the Web is that it is not an advertising medium, the Web is not a... More

Chapter Nine: Managing Digital

Audience, data, and dollars

Although all digital news organizations live in a brutally competitive environment, some companies do much better than others because... More

Conclusion

Lessons, takeaways, and bullet points

"Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times... More

Executive Summary

Chapter One News From Everywhere: The Economics of Digital Journalism Large-scale competitive and economic forces are confronting news organizations, old... More

Acknowledgements and Credits

For “The Story So Far: What We Know About the Business of Digital Journalism”

Acknowledgements We owe a great debt to many people who contributed to this report. While we can’t name them all... More

How Smaller Gets Bigger

"The future of journalism will be a tale of smaller and smaller organizations making a bigger and bigger impact," asserts... More

The ethics of The Guardian’s Whisper bombshell - It would have been a journalistic lapse not to have told readers

Gawker: The internet bully - Nick Denton’s media empire is an intellectual online fraternity that invites people to their parties only to make them buy the booze

The Washington Post short-sells a reporter’s integrity - Steven Pearlstein smears TheStreet’s Adam Feuerstein for criticizing a biotech firm

Former Sun-Times staffers react to top reporter’s resignation - “Whereas we don’t have all the answers, we have way too many questions about what happened here”

Stop trolling your readers - We know you’re only doing it for clicks


Which news org is the most trusted? (Pew)

The answer is complicated

‘My Captivity’ (NYT Mag)

An American journalist on his two-year kidnapping in Syria

FBI faked an AP story, in Seattle Times style, to catch a suspect (Seattle Times)

“‘We are outraged that the FBI, with the apparent assistance of the US Attorney’s Office, misappropriated the name of The Seattle Times to secretly install spyware on the computer of a crime suspect,’ said Seattle Times Editor Kathy Best”

How one reporter copes inside the ‘Ebola bubble’ (BuzzFeed)

“Bring gloves to give nurses you meet at clinics, even if you’re there for a story. Get small change to give to the kids who have been out of school for months and are selling ground nuts for pitiful sums on the side of road. Hell, give them candy. Violate all the principles of ostensibly good aid stewardship, because the good stewardship of the developed world didn’t get help here in time, and now everyone is dying around you.”

Bloggingheads

Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute

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Who Owns What

The Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

Study Guides

Questions and exercises for journalism students.