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The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

The Story So Far: What We Know About the Business of Digital Journalism (PDF) Introduction Chapter One News From... More

Introduction

The story so far: what we know about the business of digital journalism

Few news organizations can match the setting of The Miami Herald. The paper’s headquarters is perched on the edge... More

Chapter One: News From Everywhere

The economics of digital journalism

In early 2005, a researcher at the Poynter Institute published a column that was instantaneously read and—by many—misunderstood. Rick... More

Chapter Two: Traffic Patterns

Why big audiences aren’t always profitable

At first glance, the numbers don’t seem to add up: The New York Times has more than 30 million... More

Chapter Three: Local and Niche Sites

The advantages of being small

TBD.com went out with a whimper, not a bang. In February 2011, just six months after going live, the... More

Chapter Four: The New New Media

Mobile, video, and other emerging platforms

News organizations can be forgiven for feeling that they’re in an endless cycle of Whac-A-Mole. They’ve had fifteen years... More

Chapter Five: Paywalls

The price tag for information

Information wants to be free. Information also wants to be expensive. Information wants to be free because it has... More

Chapter Six: Aggregation

‘Shameless’—and essential

A group of middle school students at Brooklyn’s Urban Assembly Academy of Arts and Letters got a special treat... More

Chapter Seven: Dollars and Dimes

The new costs of doing business

Journalism is expensive and good journalism especially so, but the newsroom usually is not the costliest part of running... More

Chapter Eight: New Users, New Revenue

Alternative ways to make money

“The basic point about the Web is that it is not an advertising medium, the Web is not a... More

Chapter Nine: Managing Digital

Audience, data, and dollars

Although all digital news organizations live in a brutally competitive environment, some companies do much better than others because... More

Conclusion

Lessons, takeaways, and bullet points

"Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times... More

Executive Summary

Chapter One News From Everywhere: The Economics of Digital Journalism Large-scale competitive and economic forces are confronting news organizations, old... More

Acknowledgements and Credits

For “The Story So Far: What We Know About the Business of Digital Journalism”

Acknowledgements We owe a great debt to many people who contributed to this report. While we can’t name them all... More

How Smaller Gets Bigger

"The future of journalism will be a tale of smaller and smaller organizations making a bigger and bigger impact," asserts... More

Stop using ‘Brooklyn’ to mean hipster neighborhoods - Elite-oriented outlets typically only cover the borough’s most affluent, Manhattan-adjacent neighborhoods

The Reporters Committee is about to start suing people to help journalists - Katie Townsend joins the organization as its first litigation director

How a Nebraska newspaper kicked off a major prison sentencing scandal - The Omaha World-Herald found that hundreds of inmates were being released early

On media freedom, United Nations plays by its own rules - Months of international crises raises the stakes for reporting on the UN, but investigative journalists remain without a right to information

Keep calm and write a headline worth reading - Ease up on the exaggerations because someday you may need those explosive adjectives when a truly big story lands


Female sportscasters are speaking up (NYT)

“[i]n the wake of the recent scandals, women have been driving the story, providing a perspective that their male counterparts simply cannot”

Adviser of high school paper that refused to use ‘Redskins’ suspended (Student Press Law Center)

“Amid a months-long battle with administrators for editorial control … the Playwickian’s faculty adviser was suspended for two days this week”

Apple’s ‘warrant canary’ disappears (GigaOm)

Apple included language in its first Transparency Report to say that it had not been subject to a Section 215 Patriot Act request. That language is now gone.

Trend Piece (New Yorker)

Buzzword, buzzword, buzzword. Isn’t the buzzword on your mind now? Perhaps it is on other people’s minds? Read on or you’ll be clueless, dated, and without any friends in the world. Buzzword again!

Bloggingheads

Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute

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Who Owns What

The Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

Study Guides

Questions and exercises for journalism students.