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The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

The Story So Far: What We Know About the Business of Digital Journalism (PDF) Introduction Chapter One News From... More

Introduction

The story so far: what we know about the business of digital journalism

Few news organizations can match the setting of The Miami Herald. The paper’s headquarters is perched on the edge... More

Chapter One: News From Everywhere

The economics of digital journalism

In early 2005, a researcher at the Poynter Institute published a column that was instantaneously read and—by many—misunderstood. Rick... More

Chapter Two: Traffic Patterns

Why big audiences aren’t always profitable

At first glance, the numbers don’t seem to add up: The New York Times has more than 30 million... More

Chapter Three: Local and Niche Sites

The advantages of being small

TBD.com went out with a whimper, not a bang. In February 2011, just six months after going live, the... More

Chapter Four: The New New Media

Mobile, video, and other emerging platforms

News organizations can be forgiven for feeling that they’re in an endless cycle of Whac-A-Mole. They’ve had fifteen years... More

Chapter Five: Paywalls

The price tag for information

Information wants to be free. Information also wants to be expensive. Information wants to be free because it has... More

Chapter Six: Aggregation

‘Shameless’—and essential

A group of middle school students at Brooklyn’s Urban Assembly Academy of Arts and Letters got a special treat... More

Chapter Seven: Dollars and Dimes

The new costs of doing business

Journalism is expensive and good journalism especially so, but the newsroom usually is not the costliest part of running... More

Chapter Eight: New Users, New Revenue

Alternative ways to make money

“The basic point about the Web is that it is not an advertising medium, the Web is not a... More

Chapter Nine: Managing Digital

Audience, data, and dollars

Although all digital news organizations live in a brutally competitive environment, some companies do much better than others because... More

Conclusion

Lessons, takeaways, and bullet points

"Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times... More

Executive Summary

Chapter One News From Everywhere: The Economics of Digital Journalism Large-scale competitive and economic forces are confronting news organizations, old... More

Acknowledgements and Credits

For “The Story So Far: What We Know About the Business of Digital Journalism”

Acknowledgements We owe a great debt to many people who contributed to this report. While we can’t name them all... More

How Smaller Gets Bigger

"The future of journalism will be a tale of smaller and smaller organizations making a bigger and bigger impact," asserts... More

New survey reveals everything you think about freelancing is true - Data from Project Word quantifies challenges of freelance investigative reporting

Why one editor won’t run any more op-eds by the Heritage Foundation’s top economist - A reply to Paul Krugman on state taxes and job growth made some incorrect claims

Why we ‘stave off’ colds - It all started with wine

The New Republic, then and now - Tallying the staff turnover at the overhauled magazine

Why serious journalism can coexist with audience-pleasing content - Legacy media organizations should experiment with digital platforms while continuing to publish hard news


The rise of feelings journalism (TNR)

“Bloom engaged in an increasingly popular style of writing, which I’ve discussed on my blog before, which I call “feelings journalism.” It involves a writer making an argument based on what they imagine someone else is thinking, what they feel may be another person’s feelings. The realm of fact, of reporting, has been left behind.”

Things a war correspondent should never say (WSJ)

“The correspondent retelling war stories surely knows that fellow correspondents had faced the same dangers or worse”

On WaPo trying to interview a cow (National Journal)

“‘I wasn’t milked on the White House lawn by a strange man,’ The Washington Post—the venerable institution that would later come to break the Watergate scandal and win 48 Pulitzers—quoted her, a farm animal, as saying”

Bloggingheads

Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute

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Who Owns What

The Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

Study Guides

Questions and exercises for journalism students.