More evidence that Tina Brown is serious about her soon-to-be-launched news aggregation Web site: today we learn that she’s brought in a big name to serve as the site’s creative director. Ian Adelman—currently the design director of nymag.com, New York magazine’s critically renowned Web site—will become the venture’s creative director, the New York Post reports.

Adelman, before his work at nymag.com, was the founding art and design director of Slate. He joins newly named chief editor Ed Felsenthal as Brown’s second hire for the as-yet-unnamed site.