At Slate, David Weigel reviews Sarah Palin’s latest book, America By Heart, and, mid-review, offers this “how to” for others assigned to write about it:

The smart thing to do with a Palin book, if you’re a reviewer or a reporter, is to skim it. Look for names that will make good headlines. Look for attack lines and anecdotes. If Barack Obama’s name appears in the text, you have a story: Sarah Palin Slams President Over [Insert Subject Here].

In other words, reviewers and reporters: remember what you do with non-Palin-authored books? Do that.

Liz Cox Barrett is a writer at CJR.