Why is it that The New York Times has more than 30 million online readers and a weekday circulation of less than 900,000 newspapers, but those print papers account for more than 80 percent of the Times’s revenue? If Americans spend 28 percent of their media-consuming time online, why does online media generate only 13 percent of ad spending?

A new report released by The Columbia University Graduate School of Journalism and the Tow Center for Digital Journalism, entitled “The Story So Far: What we know about the business of digital journalism,” looks for answers to those, and many more, questions about the changing business of news.

In this CJR podcast, two of the authors of the report discuss the inspiration and the process of their research, and highlight some of the conclusions they reached. The conversation includes some important recommendations for how the news industry should be thinking about their changing relationships with aggregators and advertisers.

Listen to the episode below, and be sure to check out the CJR podcast homepage on iTunes, where you can listen to past episodes and subscribe for free.



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The Editors