What important event, you ask? Some industrial scandal? Unrest in western provinces?

Nope. The important event worthy of full court coverage from China Daily is, of course, the March 1 redesign of China Daily itself.

For more gee-whizery like that, click through to the state owned and run paper’s site to watch a video heralding the paper’s new “cosmopolitan and sophisticated” style, complete with an complementary expat-on-the-street interview, shaky hand held closeups, and page count boasts.

(Via James Fallows, who has some other great examples of “surplus earnestness” from China Daily.)

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Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.