From Jacques Steinberg in Saturday’s New York Times, when it comes to prime-time viewership Fox News’ “momentum has effectively stalled, at least when measured over years past” (something that can’t be explained away by “disproportionate interest in the Democratic campaign alone.”) One ad buyer is quoted as having “some concern” about this “trend” and wondering “what strategy are they going to embark on to rebuild the momentum they had in 2004?”

Reports Steinberg, “a pillar of Fox’s strategy, at least in the weeks since Mr. Obama vanquished Senator Hillary Rodham Clinton, has been to bash him relentlessly” while giving John McCain “not so much a boost…as an occasional pass.”

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Liz Cox Barrett is a writer at CJR.