“We don’t seek to do good. … We may inadvertently do good. We may inadvertently commit journalism.” So says Gawker editor-in-chief to Washington Post’s Howard Kurtz.

Gawker straddles disparate worlds, Kurtz writes, with headlines like “Forget Fire Crotch, Here’s Quasar Crotch” on the one side, and hiring former Tribune reporter John Cook to perform very real journalism and file FOIA requests, or and past practices, such as paying bloggers bonuses for high-trafficked pieces, on the other.

Katia Bachko is on staff at The New Yorker.