At the TVNewser summit last week—a conference, broadly, exploring the future of TV news—one of the recurrent themes was the flattening of the news producer/news consumer relationship. Or, actually, the need to flatten that relationship, to engage TV audiences via the outsourcing medium of the Web. You could almost feel the spirit of E.M. Forster lurking around, whispering (Twittering?) to TV personalities, producers, and executives alike: only connect…
Well, today, American Morning took a leap toward Forsterism. In place of its former, relatively static Web site, the CNN morning show now has a new blog, amFix—a mix of serious, reported pieces; fun tidbits; and bloggily upbeat posts…as, this morning, a welcome note from AM hosts John Roberts and Kiran Chetry (signed, bloggily, “John and Kiran”):
Welcome to our new blog! It’s called amFIX and we hope you get hooked!
We’ve replaced the old American Morning show page with amFIX because we wanted a way to better communicate with YOU, our viewers. So communicate away, folks! Post comments to the blog, follow us on Twitter, become a fan on Facebook, or send us an iReport or email.
Whatever method you choose, we promise to read them all and we’ll even share some of them on-air and on the blog each day!