Tripp Easton Mitchell Johnston, Gov. Sarah Palin’s grandson, is born.

People Magazine, according to MSNBC, has won the bidding war for the first photos of the infant.

The bidding started well before the baby was born, but once Levi’s mom was arrested — well, then you had a story,” says one [celebrity magazine] editor.

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Liz Cox Barrett is a writer at CJR.