“CNN essentially doubled its audience from the 2004 Election night,” drawing 12.3 million viewers Tuesday night. But, of the 65 million people who watched returns “on the main broadcast and cable news networks,” ABC News ranked first with 13.1 million prime-time viewers (per AP, per Nielsen).

To the drawing boards for 2012, CNN! You had us at “hologram…” this time.

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Liz Cox Barrett is a writer at CJR.