For those of you who, like us, firmly believe that the term “Weekender” is a). incredibly annoying, b). appropriate as a name for an Amtrak train bound for Rehoboth Beach, perhaps, but little else, and c). eroding your faith in humanity, one perky infomercial at a time…then: today is your day! The 92nd Street Y, with assists from Michael Showalter, Paul Rudd, Michael Ian Black, and other assorted comedic geniuses, has given The New York Times’s obnoxiously ubiquitous/ubiquitously obnoxious “Weekender” ad (“I saw these great boots in the Style section!”) the satirical skewering it so richly deserves. Aaaaaaaaaaaah.

(Non-journalistic bonus: Paul Rudd in a pirate hat.)

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.