“My photographer just got shot, so I’m Skyping…”

It’s tempting to view the below spoof video, where the staff of Dallas Fox affiliate KDFW goofs around on social media while covering a shooting, as some skirmish in the new v. old media battle. (The alt-weekly Dallas Observer surmises the video was screened at the state Emmy awards.)

But more likely, it’s just a silly bit that manages to a squeeze a chuckle-sprinkled three minutes out of a slightly tone deaf premise, without a mission of any greater commentary.

I think the dated GeoCities reference is a hint from the journalists that the days of Foursquare and Facebook could too pass. But of course there are potentially less charitable readings.

Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.