Call it the Goldilocks approach to political journalism. Many campaign-related articles we read are too cold (informative, maybe, but not terribly readable); many others are too hot (readable, maybe, but not terribly informative). The ones that strike a balance in their temperature—like “Moo,” Timothy Egan’s masterful treatment of Sarah Palin’s gubernatorial record, currently the most-emailed story on nytimes.com—are, to borrow a description, just right.

If you'd like to get email from CJR writers and editors, add your email address to our newsletter roll and we'll be in touch.

Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.