In an entirely unsurprising development, Charlie Crist is trying to capitalize on the Marco Rubio haircut story to claim the banner of conservative populism in Florida’s Republican Senate primary. According to Politico, Crist told Fox’s Greta van Susteren:

“I get my haircut for $11 from a guy named Carl the barber in St. Petersburg, Florida where I grew up. And to me that’s real fiscal conservatism.”

First Joe the Plumber, now Carl the Barber… if one or two more of these characters crop up during the midterms, we’ll have a line of action figures ready for the holiday shopping season!

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Greg Marx is an associate editor at CJR. Follow him on Twitter @gregamarx.