Behold: “a company that will quickly facilitate the ability of newspaper, magazine and online publishers to realize revenue from the digital distribution of the original journalism they produce.”

It is Journalism Online, LLC, founded by “experienced journalism and media industry executives Steven Brill, Gordon Crovitz, and Leo Hindery.”

And, naturally, it has its skeptics.

If you'd like to help CJR and win a chance at one of 10 free print subscriptions, take a brief survey for us here.

Liz Cox Barrett is a writer at CJR.