Lauren Conrad, Hallmark of News Media “Relevance”

Apparently it’s not enough to employ a “celebrity” news anchor or columnist. You must also seat your celebrity news anchor or columnist next to an actual Hollywood celebrity (C-list will do) at FĂȘte-The-Press-Inside-The-Beltway functions. Why? In order to “seem relevant,” according to “one media pro tasked with wrangling VIPs” for the White House Correspondents ’ Association Dinner this Saturday.

Rather than worrying about “seem[ing] relevant,” why not put your effort (and money!) towards being “relevant?” By, you know, doing your job and doing it well?

Just a thought. (Hey, isn’t that the girl from The Hills!?!)

Liz Cox Barrett is a freelance writer and graphic designer in Kalispell, Montana. She worked as a newspaper journalist in Denver and Kalispell for 20 years.