The Kicker
Lauren Conrad, Hallmark of News Media “Relevance”
By Liz Cox Barrett Mon 21 Apr 2008 10:52 AMApparently it’s not enough to employ a “celebrity” news anchor or columnist. You must also seat your celebrity news anchor or columnist next to an actual Hollywood celebrity (C-list will do) at Fête-The-Press-Inside-The-Beltway functions. Why? In order to “seem relevant,” according to “one media pro tasked with wrangling VIPs” for the White House Correspondents ’ Association Dinner this Saturday.
Rather than worrying about “seem[ing] relevant,” why not put your effort (and money!) towards being “relevant?” By, you know, doing your job and doing it well?
Just a thought. (Hey, isn’t that the girl from The Hills!?!)
CJR
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