How can you tell that a campaign concept has made it into the public consciousness? It’s a joke on SNL:

Every election is a learning opportunity. In 2000, the country learned about hanging chads and the mechanics of voting in a distant Florida county. In 2004, evangelical voters and swift boats claimed the headlines. And this clip proves that the Bradley Effect has earned its rightful place as a 2008 buzzword. Congratulations!

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Katia Bachko is on staff at The New Yorker.