Don’t these things usually go inside?

Behold, the wrap-around, faux-front cover* of the current Newsweek (the new Newsweek, for “thinking persons”?) mailed to subscribers:

In an article inside about “Reinventing Newsweek,” readers are told that “nearly everything about the way the magazine looks will change.”

*This is our black-and-white scan; The original involves more red.

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Liz Cox Barrett is a writer at CJR.