Most. Misplaced. Ad. Ever.

The following ad, its sound bites spoken and flashing on-screen, just aired on MSNBC:

“This election is the most important of my lifetime.” — Bill Bennett

“Friends of Israel are asking who is going to stand up most effectively against Islamo-Nazi terror, John McCain or Barack Obama.” — Michael Medved

“Hey, no other station has the guts to tell New Yorkers the truth.” — Mike Gallagher

And then, the announcer: “AM 970, The Apple, tells is like it is. Take a bite now. The talk of New York. AM 970 — The Apple.”

The show on which this ad for conservative talk radio aired? Countdown with Keith Olbermann.


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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.