The following ad, its sound bites spoken and flashing on-screen, just aired on MSNBC:

“This election is the most important of my lifetime.” — Bill Bennett

“Friends of Israel are asking who is going to stand up most effectively against Islamo-Nazi terror, John McCain or Barack Obama.” — Michael Medved

“Hey, no other station has the guts to tell New Yorkers the truth.” — Mike Gallagher

And then, the announcer: “AM 970, The Apple, tells is like it is. Take a bite now. The talk of New York. AM 970 — The Apple.”

The show on which this ad for conservative talk radio aired? Countdown with Keith Olbermann.

Oops.

Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.