(MS)NBC Reaches For More Gravitas for Earthquake Coverage

I was just watching a female reporter on MSNBC reporting about about the earthquake that has apparently just struck the Los Angeles area. Suddenly, she was interrupted by that Serious Breaking News From NBC music and there was Brian Williams — from London, on his way back from reporting in Tehran the Obama World Tour — reporting on the earthquake. And then Brian Williams was talking to the same MSNBC anchor whom he moments earlier interrupted and an LA-based NBC News reporter. And then Williams was gone.

More to come on how this story is being covered in the early minutes and hours…

Here is TVNewser’s summary of initial TV reporting.

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Liz Cox Barrett is a writer at CJR.