Um. Wow. Below, the Project for Excellence in Journalism’s New Media Index for the week of October 19-23—the week, nb, following the discovery that The Flight of Balloon Boy was, indeed, a hoax. A ploy for attention. For media attention.

Anyhow:

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.