This Morning’s Politico Playbook carries some interesting details about suitors for Newsweek. Worth a look, if that’s your bag.

But along the way, Playbooker Mike Allen offers the following:

There are thought to be six or seven serious contenders. None is a traditional media company. The titans - Bloomberg, Murdoch, Allbritton - are passing.

Let’s take a quick and dirty look at some 2009 revenue numbers for the media companies owned by those titans:

Bloomberg LP: $6.3 billion


News Corporation: $3.4 billion


Allbritton Communications Company: $0.2 billion

In comparison to Mayor Mike and Rupert, RogerRobert Allbritton doesn’t look so titanic.

But he does stand out in another regard—he’s Politico’s owner and publisher.

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Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.