The latest from new media guru Steve Outing’s Twitter feed: “Isaacson, Brill, Mutter, et al. Tired arguments on failed micropayments model to save newspapers. Fail. Think different! They point to doom.”
The Kicker — February 09, 2009 12:28 PM
Outing: Proposed Micropayment Models “Point to Doom”
By Megan Garber
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Steve,
After reading graf after graf of your epic tome with the promise of offering a funding model for journalism, you delivered this:
"Only the last fee is voluntary, and it will be up to publishers to educate the public on the importance of paying for content online."
Are you kidding me? Charity? Is that the big idea you're all excited about?
I don't know which is more lame: micropayments or handouts.
Newspapers and their sites need to make money the old-fashioned way - but earning it from paid advertising.
Read how here: http://www.brasstacksdesign.com/bell_tolls_for_time_too.htm
And here: http://www.brasstacksdesign.com/monetize_online.htm
Posted by Alan Jacobson on Tue 10 Feb 2009 at 04:16 PM