Love journalism enough to wear it? ProPublica is currently running a fundraising campaign on Selfless Tee, a San Francisco-based company that works with organizations to design and sell shirts. Then, they split the profits.

For the next nine days, $22 (plus shipping and handling) can snag journo-geeks a gray t-shirt that reads “journalism with moral force,” designed around a cartoon Girl Friday busily typing. ProPublica gets $7 per shirt.

The online journalism outlet hopes to net $1,000 from the campaign, and it’s about halfway there already. There are also social media-related goals for the fundraiser—ProPublica seeks 500 Facebook “likes” and 300 tweets about its foray into fashion. ProPublica already has more than 120,000 Twitter followers, about 31,500 Facebook fans, and two Pulitzer Prizes, so its Selfless Tee campaign is neither ambitious nor promoted prominently on its website.

Regardless, with this shirt and the pale blue “house that Pulitzer built” tee marking Columbia Journalism School’s centennial, you’ve got the beginnings of one solid media clothing collection. You’re welcome.

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Kira Goldenberg
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