CNN taps someone from Harvard Business School to wax wise on “the vulnerability of American citizens to anything that is new” and Sarah Palin’s “shelf life” (who are you calling a product?), or the shelf life of the Palin brand, or, maybe, the Palin brand’s buzz… or…something. I think.
With so much business jargon-speak (“Election Day” becomes “an action-forcing deadline”), it’s hard to sort out.
UPDATE: Also: “[McCain] is steak and [Palin] is sizzle?” He’s meat and she’s dressing? Not sure the McCain campaign is going to adopt that marketing slogan. Might alienate… vegetarian voters.
Liz Cox Barrett is a freelance writer and graphic designer in Kalispell, Montana. She worked as a newspaper journalist in Denver and Kalispell for 20 years.