CNN taps someone from Harvard Business School to wax wise on “the vulnerability of American citizens to anything that is new” and Sarah Palin’s “shelf life” (who are you calling a product?), or the shelf life of the Palin brand, or, maybe, the Palin brand’s buzz… or…something. I think.

With so much business jargon-speak (“Election Day” becomes “an action-forcing deadline”), it’s hard to sort out.

Dean?

UPDATE: Also: “[McCain] is steak and [Palin] is sizzle?” He’s meat and she’s dressing? Not sure the McCain campaign is going to adopt that marketing slogan. Might alienate… vegetarian voters.


If you'd like to get email from CJR writers and editors, add your email address to our newsletter roll and we'll be in touch.

Liz Cox Barrett is a writer at CJR.