CNN taps someone from Harvard Business School to wax wise on “the vulnerability of American citizens to anything that is new” and Sarah Palin’s “shelf life” (who are you calling a product?), or the shelf life of the Palin brand, or, maybe, the Palin brand’s buzz… or…something. I think.

With so much business jargon-speak (“Election Day” becomes “an action-forcing deadline”), it’s hard to sort out.


UPDATE: Also: “[McCain] is steak and [Palin] is sizzle?” He’s meat and she’s dressing? Not sure the McCain campaign is going to adopt that marketing slogan. Might alienate… vegetarian voters.

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Liz Cox Barrett is a writer at CJR.