Sturm und Throng

Remember the interview that the Newspaper Association of America president John Sturm conducted with Stephen Colbert earlier this week? The one (below) in which Mr. Sturm seemed just a tad out of his intellectual league next to Colbert and his “Web-enabled iPhone”?

Well, turns out…Sturm isn’t one of the Colbert-ignorant rubes who show up on The Colbert Report without knowing what it’s all about. “I’ve been to the county fair, I know what the game was!” Sturm tells Editor & Publisher today. Would he do it again? “That’s a good question,” he says. “I guess I would have to say probably. Not an absolute yes or no.”

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.