Folio reports on iPhone applications developed thus far by magazines (often “monetized” by ads or corporate sponsorships).

“In February, Lucky launched mobile application ‘Lucky at Your Service’ which acts as a concierge service for its shoe-buying readers…”

Variety’s iPhone app “has news, reviews, photos and video coverage of the entertainment industry.”

And, those who download Forbes’s iPhone app get news, “exclusive video content,” and, with a shake of their device, a randomly generated “quote from [Steve] Forbes.”

(h/t, NiemanLab).