the kicker

Today In CBS News: Ustream, PU

June 2, 2009

Per the New York Times:

Seeking a younger audience more accustomed to watching the news on the Internet than on television, CBS News said Monday that it had joined with a live video Web site to simulcast its newscasts and special reports.

The Web site, Ustream, will show the CBS Evening News With Katie Couric, breaking news coverage and unfiltered news conferences and speeches. While CBSNews.com already shows many of those live streams, the news division says it hopes to expand its audience by providing video to third-party Web sites.

Speaking of CBS News’s “audience,” Couric did just that yesterday during her speech to the 2009 graduates of Princeton University:

I am moved to be sharing this special moment with parents and professors who may have woken up to me on the Today show….and with students who MAY wake up in time for the CBS Evening News. Although based on the average age of our viewers, I think you’re probably watching Shot at Love with Tila Tequila instead…

which you can now continue to do while simultaneously catching the live stream of the CBS Evening News on Ustream. If you weren’t already watching it on CBSNews.com….

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Liz Cox Barrett is a writer at CJR.