Any guesses as to which NBC show has been referenced more often over the past 24 hours on MSNBC (if you’ve been watching, you’ve likely lost count of mentions of both): Brian Williams’s Inside the Obama White House (airing tonight and Wednesday night, featuring Williams’s “behind the scenes” look at the president and his house) or I’m a Celebrity. Get Me Out of Here (on which, last night, one could have watched Mrs. Rod Blagojevich both eat a tarantula and join hands in prayer with Heidi and Spencer Pratt of The Hills)?

According to a tveyes.com search, the answer is:

BriWi’s “special:” 18 mentions
I’m a Celebrity: 9 mentions

Makes sense. Williams’s better qualifies, by the looks of these “web only” clips, as “must-see TV:”

“[Rahm] Emanuel Boots NBC Crew Out of His Office:”

Visit msnbc.com for Breaking News, World News, and News about the Economy

And, “First Dog Bo Paws NBC Microphone”

Visit msnbc.com for Breaking News, World News, and News about the Economy

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Liz Cox Barrett is a writer at CJR.