The Associated Press reports today that “after losing viewers to cable news networks on recent election nights, television’s biggest broadcasters are fighting back hard for the midterm contest,” and taking the fight beyond the TV screen. So, we’ll get Couric via Web cast! And Sawyer and Stephanopoulos streaming live on ABC News’s iPad app! Also, Twitter-embedded video from NBC! Because, per the AP:
If the Super Bowl is a chance for advertisers to show off their creativity, election night is seen by networks as a place to display whiz-bang technology. NBC is using iPads, touch screens and virtual reality technology to tell its story. CNN, which offered a hologram two years ago as part of its coverage, will quadruple the size of the “data wall” that John King pioneered and display exit polling data with three-dimensional graphics.
So, no hologram on CNN this year, but rather a quadrupling of the “data wall.” (And, a step-ladder—maybe an extra-long pointer—for John King?)
For nostalgia’s sake, here is a hesitant-sounding Wolf Blitzer meeting the hologram in ’08 (“It’s still Jessica Yellin. And you look like Jessica Yellin. We know you are Jessica Yellin.”):
Liz Cox Barrett is a writer at CJR.