the kicker

You Made Your Tweet…

August 17, 2011

…now wear it.

From a wearable technology workshop somewhere inside Microsoft’s headquarters comes: The Printing Dress (h/t, joonbug).


This black and white, strapless, be-keyboarded frock enables the wearer to project her tweets onto the A-line skirt such that “you are what you tweet,” as the designer, Microsoft’s Asta Roseway, explains in the video below. The dress is made of “materials like paper and ink,” Roseway says, as she was also “thinking about our past, where we’ve come from in terms of communication.” The design apparently won Best in Show recently at something called the International Symposium on Wearable Computers.

Says Roseway:

Now we’re moving into a realm where everything we say and everything we put out there is now going to be reflected back on us. Whatever you’re putting out on the Internet, whatever you’re tweeting about, will now show up on your garment…

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…Scarlet-Letter(s)-like. Could vanity get us to think before we tweet? Or, at least, whine-tweet less?

Electricfoxy talks with Asta Roseway at Microsoft Research from Electricfoxy on Vimeo.

Liz Cox Barrett is a writer at CJR.