The Philadelphia Inquirer’s TV critic, Jonathan Storm on how “local TV broadcasters, both in Philadelphia and across the country, [are] reeling and, in some cases, fighting for survival,” including by finding “non-traditional advertisers” (think Snuggie, “hanging tomato plants, and watering globes”) and, also, by “shedding salary,” often from “behind the scenes.”

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Liz Cox Barrett is a writer at CJR.