Applying for these suffixes is a big investment—$185,000, with no guarantees of the application being accepted, so it remains yet to be seen if this will work out to money well spent by companies. If approved, each suffix will cost about $25,000 per year to maintain. This has drawn criticism that this domain-name land grab isn’t inclusive enough, given the price tag, and is also making ICANN, a nonprofit, a whole lot of money. ICANN has received about $357 million in application fees. The proposals will be open to public comment for the next two months.

 

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Alysia Santo is a former assistant editor at CJR.