“The flip side is, we remain a free site and we have to be able to fund news generation, news creation, content creation activities, and the healthier we are as a company, on the business side, the more resources we have for a free site to be able to provide the content that we need to,” Narisetti says.

As the economic foundations of journalism has shifted, newspapers increasingly have make the argument that they are relevant and valued by others. And that’s all Narisetti says he is doing.

“I feel like part of journalism is to make sure that Washington Post content goes in front more people, ever more people,” he says. “If this allows me to do that, I feel like this is part of my job as managing editor.”

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Alexandra Fenwick is an assistant editor at CJR.