So in 2010 I decided to make the leap. I left my job and shifted my professional focus to meeting the needs of these frustrated users.

As I see it, this mission requires answering the following questions from an editorial and design standpoint:

- How can we provide an effective entry point for someone motivated to learn about a specific news story?

- How can we enable the occasional news consumer to “hold their place” in an ongoing news narrative and later pick up where they left off?

- How can we give users a sense of accomplishment (and the motivation that comes with it) as they follow a particular story?

As you can see at Filibustery, I (among others) am currently focused on the first question. Effective explanation is a crucial piece of the puzzle. But I plan to ultimately tackle the second and third questions as well. In doing so, I hope to develop a different presentation of the news for an underserved type of news consumer.

I’m a one-man band at the moment. And this is a big goal. But the beautiful thing is that it can start so small.

Over the next few weeks, CJR has invited me to drop by the “Launch Pad” to fill you in on my progress and my experiences up to this point. In the next installment, I’ll write about my decision to set up Newsbound as a for-profit, rather than a nonprofit—a choice I didn’t take lightly.

Josh Kalven is the founder of Newsbound, a San Francisco-based startup that works to contain and explain complex news narratives. He was previously editor-in-chief of Progress Illinois. You can find him on Twitter or at the following e-mail address: josh (at) newsbound.com.