*Note: This sentence originally read: “The mentality that paper was precious stuck right through to the infancy of the newspaper age in the 1700s. Then Gutenberg came along and made books and other printed materials cheaper, faster, and easier to make.” It has been changed for clarity.

If you'd like to help CJR and win a chance at one of 10 free print subscriptions, take a brief survey for us here.

Zachary Sniderman is the social good assistant editor at Mashable.com. He has also written for Filter, The Last Magazine, and Maclean's