Because I’ve operated in Portland for more than thirty years, nearly all of it spent writing or editing arts and culture stories, I thought I might be able to get something off the ground. I already knew most of the people I would have to convince, and I had an inkling that they wouldn’t be immediately dismissive of helping to build an independent arts journalism team. Which has mostly been right. Still, I’m a little envious that you are up and running while I’m still setting up meetings, though I did fire up a little blog to remind me of what the project was about. I have enjoyed the business part, though, the talking and negotiating and meeting.

Back at you: Why did you go this route, leaving the luxurious world of daily journalism behind for the uncertainties of Fate?

MA: Shameless careerism. I’m twenty-nine and desperately in love with a harsh mistress: local policy reporting. I loved my county government beat, even as I felt my newspaper (my own work included) slowly getting worse amid unending layoffs. Unless I found a way to learn new skills, I couldn’t imagine any scenario that would let me spend the rest of my career doing this.

Along those lines, I too am trying to reverse-engineer a product that will help solve one of the big social problems I see: a lack of local journalism on behalf of ordinary people. Rich real estate developers are going to be very well served by the new media ecosystem. It’ll be harder to carve out profitable niches that serve the interests of us normals.

Next week we’ve decided to discuss time management. On that note, what’s a major task you hope to accomplish by our next talk? Maybe we can close each exchange this way.

BJ: Let’s see. This week I’m hoping to set up meetings with a few arts groups that aren’t among the Top Six, but still have lots of subscribers and a substantial impact on the community here. Most of them have heard about the project; I need to find out if there are ways we can work together. You?

MA: Our print distribution plan is based around workplaces, so my big goal for this week is to design the packet of marketing materials that I’ll be schlepping to local businesses this winter, trying to convince them that PA subscriptions are a free benefit they should offer their employees.

Great talking to you, Barry, and thanks again to CJR for the invitation. See you next week!

Michael Andersen publishes Portland Afoot, a ten-minute newsmagazine and wiki about low-car life in Portland, Oregon. He also writes about entrepreneurial local journalism on NiemanLab.org, oldforestnewtrees.com, and Twitter. Barry Johnson has written about the arts since 1978, when he started writing about dance for the now-defunct Seattle Sun. He has edited arts sections at Willamette Week and The Oregonian, and recently finished a twenty-six-year stint at the latter by writing a general arts and culture column. You can find his up-to-the-minute thoughts on the arts at http://artsdispatch.blogspot.com.

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Michael Andersen and Barry Johnson are news entrepreneurs in Portland, Oregon.